Finally, a cool looking coffee cup you can re-use again and again and again.

Made from silicone, it’s firm but flexible, light-weight but tough, and will withstand 200ºC heat. It’s pretty much indestructible. Which means it won’t contribute to the mountain of discarded disposable coffee cups shoved into landfill, that will never decompose because of their polymer lining.

The BYO keeps your coffee warm yet it’s cool to the touch. Use it. Wash it. Use it.

It’s a way of enjoying the coffee of your choice – without adding more rubbish to the world.

(via hookturnindustries)

My new coffee cup!